Here is a short list of the articles out there on Branded Entertainment. We will add more as we find them. We'll include the title of the article and/or source. There is so much info on the field, we suggest you visit Inside Branded Entertainment

Prelude2Cinema is not connected to these companies or sites and includes the info only for reference. If you know of any other sites or articles, please contact us.

List of Articles

Scroll down for latest entry

In no particular order- Updated May 17, 2007

WB, CW, Toyota Pact for Marketing Campaign

Ford Motors in Movies

Marketers create their own shows

MTV Integrates Content, Sponsors in Two-Hour Block

Brandtique: Product Placement

Brands produce their own Shows

Single-sponsor TV shows return

Nobody's Watching gets on NBC because of You Tube

Advertisers Seek Safe Havens on User Sites

Changing Viewer Demands Lure Nets to Web

User-Generated Content is This Year's Product Placement

NBC to Stream Fall Lineup

Dave.TV Lets Sites Publish Video, Share Ad Revenue

Q+A: Coke's Web Formula Is a Work in Progress

Dr. Z Steps In Where Iacocca Once Trod

Anheuser-Busch To Launch Online Network

MSN's Arrested Development

WILL THE INTERNET SUPPLANT CABLE?

Marketers get their mascots in on action at MySpace

Venture capital survey: Going ape over MySpace

SILICON VALLEY START-UPS TRY TO RIDE WEB SENSATION'S COATTAILS

Anheuser-Busch Moves Into Content-Creation Business

YouTube's new ad model

Product placement ad value to triple by 2010: study

Advertising embedded in television or movie plots will more than triple by 2010 as technologies that let viewers skip commercials become more prevalent, according to a study released on Wednesday.

Paid "product placement" across all kinds of media, from TV to novels, surged nearly 39 percent in 2005 to $2.21 billion worldwide, and that figure was expected to grow to nearly $7.6 billion in 2010, the study by research firm PQ Media said.

Click link above for full text

Global Product Placement Surges 40%

In the U.S., paid TV placements topped $940 million last year, while film placements were worth almost $500 million, per PQM.

Toyota Readies Series for Mobile Phones

Brightcove Internet platform

Digital Dealmakers Lulu TV

MTV to Purchase Atom Entertainment for $200 million

Underwear product placement in new James Bond Movie

Emmy awards for the Internet

Viacom,Google Strike Video Deal

Google Inks $900 Million Dollar Deal With News Corp.

Movie about NASCAR features a host of sponsors

Windows MSN launches Livespace to go after MySpace

As Internet TV Aims at Niche Audiences, the Slivercast Is Born

Youtube is the talk of Tinsletown

Social Networks are the New Media

Social Networks' Online Ad Revs to Near $2B in 2010

Is there an online video bubble?

Meet the sons of YouTube

HP gets personal in Ads

Burn Hollywood Movies to DVD from PC

The movie-download site CinemaNow has unveiled a new service that allows customers who buy films online to make a copy on disc that can be watched on TV sets via a standard-issue DVD player.

And now a Scripted Word from our Sponsors

Intel, MySpace woo leaders of cable as TV and Net collide

Youtube serves 100 million videos a day

Sixty Percent of Wired Homes Now Use Broadband

Yahoo promotes new site with User Video

List of Social Networks

Another List of Social Networks

Where's Your Social Life?

Site takes video to the people

Venture created by Red Hat's founder lets amateurs post clips, win money

Web sites for online video growing

Subscriptions, fees per flick, ads among ideas on how to profit

MyNet debuts, upfront and personal

Wiki site about My Network

Brandtique, Outback Steakhouse article

You Tube, whose Dime

Startup of the moment YouTube, which garnered 12.9 million unique visitors in March, doesn't care what viewers watch, as long as they keep tuning in. Click title above to read the rest of the article at the Forbes website.

Heavy.com series is being sponsored by Virgin Mobile

Branded Entertainment Cocojambo has a great blog on Branded Entertainment

http://www.cocojambo.com/branded_entertainment/weblog/

Branded Entertainment Comes of Age

November 29, 2005

By Pete Stein

Has the internet become a viable option for branded entertainment? Savvy marketers are taking chances and jump-starting the learning curve.

http://www.imediaconnection.com/content/7395.asp

Digital distribution and branded entertainment: the new paradigm for film production? A Course at a Welsh university about Branded Entertainment

http://www.sgrin.co.uk/3169.html

Is Kiefer Sutherland trying to sell you something?

Click here to read

Interactive TV

UPN.com Bows Clickable "Top Model" Video

Productplacementbiz site

New branding reality: Off-TV platforms

The Digital Threat to Local Television Markets

TNT TV Series with sponsors allows it to air commercial free

MSN jumps into the online content business

Article about MSN Originals

Branded Entertainment' Deals Mean More Money for Companies -- and More Complexity

Warren Kornblum, the former CMO of Toys "R" Us, and now chairman and CEO of Shadow Entertainment Group, has formed Shadow Branding.

5 Media Video Sites to Watch

Disney advertises Pirates movie on Youtube

NBC partners with YouTube

Businesses find MySpace is a place to reach youth Some local operations use free Web networking site to reach a younger audience.

Metcafe video web portal gets $15M